Revolutionizing E-HRM in Andhra Pradesh's MSMEs: The Productivity Paradox of Technology

Abstract

In recent years, the field of Human Resources (HR) has undergone significant transformations, largely attributed to the emergence of electronic Human Resource Management (e-HRM). The proliferation of intranet and internet technologies has ushered in a new era for HR practices. This research aimed to investigate the influence of e-HRM on Micro, Small, and Medium Enterprises (MSMEs) with a specific focus on its potential positive impact on productivity.Recognizing the pivotal role of human resource management in conferring competitive advantages to organizations, we distributed a total of 652 questionnaires to survey respondents. Out of these, 554 questionnaires were returned with complete responses and formed the basis for our analysis.To assess the effects of e-HRM activities, including e-recruitment, e-training, e-compensation, e-communication, and e-performance appraisal, on employee satisfaction, we employed the multiple linear regression method. We also employed the same method to explore how employee satisfaction correlates with the productivity of MSMEs.The insights gleaned from this research hold potential value for managers and decision-makers in various MSMEs by guiding them towards areas that can enhance employee motivation and satisfaction. This, in turn, has the potential to contribute to the achievement of organizational objectives, ultimately translating into improved performance.