Emerging Trends In The Seeds Market: An Insight Into Hybrid Seeds And Digital Technologies

Abstract

This study explores the emerging trends in the seeds market, particularly emphasising the emergence of hybrid seeds and the revolutionary potential of digital technology. Analysing the agronomic benefits of hybrid seeds and the effectiveness of digital platforms in the seed industry reveals insightful findings. Hybrid seeds are favoured by farmers for their high yields, disease resistance, and quality, indicating significant agronomic advantages over traditional varieties. However, the correlation among these benefits is complex. There is no direct link between yield and disease resistance but a moderate correlation between disease resistance and quality, underscoring the multifaceted nature of hybrid seed advantages.

Regarding the effectiveness of digital platforms for promoting seed products, company websites, e-commerce platforms, and social media emerge as more effective than mobile apps, e-mail marketing, and online advertisements. This disparity suggests that focusing on specific digital channels could be more beneficial for businesses in the seed industry. At the same time, other platforms might need re-evaluation or different strategies to enhance their impact. This dual analysis provides strategic insights for both agronomic practices and digital marketing in the seed industry.